Sherwin-Williams Natural Choice (SW 7011) records 73.28% LRV and 89 L*_HK lightness (#E3DED0, RGB 227/222/208). Its CIELAB coordinates (L*=88.51, a*=-0.7, b*=7.46, C*=7.49, h°=95.4°) place SW 7011 in the Warm Yellow-Cream class. Top cross-brand matches for Natural Choice (SW 7011) are Behr Light Granite (N340-1, ΔE=0.23) and Benjamin Moore Strand Of Pearls&Reg; (CSP-395, ΔE=0).
Sherwin-Williams Natural Choice (SW 7011, #E3DED0) is compared against competitor swatches under ISO/CIE 11664-6 (ΔE2000) and ASTM E308.
| Role / Brand | Paint Color Name & Code | HEX Code | LRV % | Undertone Profile | CIE ΔE 2000 |
|---|---|---|---|---|---|
| SOURCE (Sherwin-Williams) | Natural Choice (SW 7011) | #E3DED0 | 73.28% | Warm Yellow-Cream | 0.00 (Ref) |
| Behr #1 | Light Granite (N340-1) | #E2DDCF | 73% | Warm Yellow-Cream | ΔE 0.23 (99.5%) |
| Behr #2 | Sand Drift (N310-1) | #E5E0D3 | 75% | Warm Yellow-Cream | ΔE 0.63 (98.7%) |
| Benjamin Moore #1 | Strand Of Pearls&Reg; (CSP-395) | #E3DED0 | 73.28% | Warm Yellow-Cream | ΔE 0.00 (99.8%) |
| Benjamin Moore #2 | Olympic Mountains (971) | #E2DDD0 | 72.58% | Warm Yellow-Cream | ΔE 0.47 (99%) |
Sub-threshold ΔE=0.23 match for SW 7011: Light Granite (N340-1) delivers identical 73% reflectance to SW 7011 with matched C*=7.5 saturation.
Sub-threshold ΔE=0.63 match for SW 7011: Sand Drift (N310-1) delivers +1.7 LRV points lighter than Natural Choice (SW 7011) with -0.51 softer C*=6.98 chroma.
Sub-threshold ΔE=0.82 match for SW 7011: Cotton Knit (PPU7-11) delivers identical 74% reflectance to SW 7011 with matched C*=7.09 saturation.
Sub-threshold ΔE=0 match for SW 7011: Strand Of Pearls&Reg; (CSP-395) delivers identical 73.28% reflectance to SW 7011 with matched C*=7.49 saturation.
Sub-threshold ΔE=0.47 match for SW 7011: Olympic Mountains (971) delivers identical 72.58% reflectance to SW 7011 with matched C*=7 saturation.
Sub-threshold ΔE=0.47 match for SW 7011: Fog Mist (OC-31) delivers identical 72.58% reflectance to SW 7011 with matched C*=7 saturation.
Coordinated ceiling, trim, wall, sightline, and accent pairings for Natural Choice (#E3DED0, LRV 73.28%).
Natural Choice (SW 7011, b*=7.46) counteracts cool northern sky cast without shifting dingy.
Rift-Cut White Oak & Matte Terrazzo calibrated for Natural Choice (73.28% LRV)
3000K–3500K CRI 95+ LED for SW 7011 (2700K shifts to #FFD7B0)
Need Natural Choice (SW 7011, LRV 73.28%) brighter or deeper? Adjacent Sherwin-Williams fan-deck steps around #E3DED0:
Calculate exact gallon volume for Sherwin-Williams Natural Choice (SW 7011) accounting for standard North American door (21 sq.ft.) and window (15 sq.ft.) deductions.
Code SW 7011 (Natural Choice) reflects 73.28% of incident D65 light. Measured in CAM16-UCS uniform space, Sherwin-Williams Natural Choice (SW 7011) registers J'=90.2, a'=-0.77, and b'=5.31 with HSL (44°, 25%, 85%) and Helmholtz-Kohlrausch perceived value 89 L*_HK. Because SW 7011 carries a*=-0.7 red-green and b*=7.46 yellow-blue balance at chroma C*=7.49, Natural Choice projects a warm warm yellow-cream character across drywall and millwork.
Thermal lighting shifts Sherwin-Williams SW 7011 predictably. Under 5000K noon daylight, Natural Choice (SW 7011) holds its native #EBDCC7 swatch; at 4000K cool office LED, SW 7011 adapts to #F2DBBE; at 3500K halogen, Natural Choice transitions to #F7DAB9; at 3000K residential LED, SW 7011 warms to #FDD8B3; and under 2700K evening bulbs, Natural Choice (SW 7011) settles at #FFD7B0.
When cross-matching Sherwin-Williams Natural Choice (SW 7011, #E3DED0), Behr Light Granite (N340-1, #E2DDCF, LRV 73%) scores ΔE2000=0.23 and CAM16=0.31, followed by Sand Drift (N310-1, ΔE=0.63). In Benjamin Moore, Strand Of Pearls&Reg; (CSP-395, #E3DED0, LRV 73.28%) achieves ΔE2000=0 ahead of Olympic Mountains (971, ΔE=0.47). Coordinate SW 7011 with High Reflective White (SW 7757) ceilings, Arcade White (SW 7100) trim, Skyline Steel (SW 1015) hallways, and Silver Gray (SW 49) accents.
Spectrophotometric answers for homeowners, interior designers, and painting contractors specifying Sherwin-Williams Natural Choice.
Sherwin-Williams Natural Choice (SW 7011) records an official Light Reflectance Value of 73.28% (#E3DED0) and a Helmholtz-Kohlrausch perceived lightness of 89 L*_HK.
At 73.28% reflectance, Natural Choice (SW 7011) sits in the high-reflectance architectural tier, bouncing daylight across Sherwin-Williams walls while maintaining HSL (44°, 25%, 85%).
CIELAB telemetry (L*=88.51, a*=-0.7, b*=7.46) classifies Sherwin-Williams Natural Choice (SW 7011) as a Warm Warm Yellow-Cream with C*=7.49 chroma and h°=95.4° hue.
Pair Natural Choice (SW 7011) with North & East Windows for SW 7011 (73.28% LRV) and Rift-Cut White Oak & Matte Terrazzo calibrated for Natural Choice (73.28% LRV). Under 2700K evening bulbs, SW 7011 shifts from #E3DED0 toward #FFD7B0.
Closest verified equivalents to Sherwin-Williams Natural Choice (SW 7011, #E3DED0) are Behr Light Granite (N340-1, #E2DDCF) at ΔE2000=0.23 and Benjamin Moore Strand Of Pearls&Reg; (CSP-395, #E3DED0) at ΔE2000=0.
Both N340-1 and CSP-395 matches are verified against Natural Choice (SW 7011) in CIE ΔE2000 and CAM16-UCS space.
Alongside Sherwin-Williams Natural Choice (SW 7011, LRV 73.28%), our Ou-Luo harmony engine specifies Sherwin-Williams Arcade White (SW 7100, #F3EEE7, LRV 86.08%) in Semi-Gloss or Satin.
Pairing Arcade White (SW 7100) with Natural Choice (SW 7011) frames door casings and baseboards cleanly.